+1 (650) 465-1185

Robin Ynes, CPA Financial Consulting and Fractional CFO

Providing VP of Finance and CFO Services to Private Equity Backed Growth Stage Companies
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Strategic finance, FP&A, Financial modeling and advisory

I create long-term strategic and annual operating plans, working capital modeling for loan covenant compliance/borrowing optimization, growth strategy modeling. I analyze monthly results vs. operating plans, create forecasts and financial objectives to steer back to targets. I create KPIs, metrics, lender and board reporting. I provide management reporting on key operational data.

Accounting operations oversight

I provide guidance and oversight to both outsourced accounting services and internal staff to ensure reporting is actionable and is supporting the decision making needs of the business.

due diligence and loan acquisition support

I perform analysis, create reporting and provide support through the investor due diligence and loan aquisition process.
How can I help?

I am uniquely postioned to give you the support and advice you need

KPi and metric creation
Being able to sort through a sea of data quickly and determine the financial health of a business are key to making timley decsions. I understand the cross functional nature of a business and create meaningful measures of success.
modleing of growth strategies and cost containment objectives
Growth stage businesses need to understand the financial impact as they scale, costs need to be controlled to hit investor targets. My 20+ years of experience in financial leadership have provided me with unique experience and insight to work across all financial statements and create cohesive financial models.
financial routine best practices
Mangement of working captial and cash flow are the life blood of a growing business. Establishing the proper routines to manage a company through periods of high capital deamand and foresee challenges before they are a crisis is crucial. I have provided solid, stable leadership and advice through many troubled times.
Accounting Operations Support
Both internal and external accounting teams need support, training, mentorship and alignent to business objectives as the company grows. Growing the capabilites of the accounting team is my passion.

About me

20+ years of proven success managing finance operations, improving business processes, conducting integrated baseline reviews, and finalizing investment decisions. Instrumental in understanding key business drivers and strategic vision to identify trends, interpret results, and simplify reporting and analysis. Credible history of success navigating financial growth by conceptualizing and implementing leading-edge financial management strategies in collaboration with C-suite executives. Visionary leader with acute business and financial acumen, skilled in financial planning and analysis, budgeting/forecasting, financial modeling, and corporate planning. Well-versed in managing, leading, and mentoring team members to excel in financial goals. Stellar record of reducing cost and accelerating business growth by driving aggressive financial objectives.
  • Financial Operations Management
  • Cost Containment
  • Process Improvement
  • Business Development
  • Systems Implementation
  • Budgeting & Forecasting
  • Team Building & Leadership
  • Cross-functional Collaboration
  • Strategic Planning & Execution

Objective guidance and unmatched expertise

20+ years of financial leadership

Extensive experience at the Controller, VP of Finance and CFO levels through many business cycles and changing business situations. I am a trusted board member and advisor providing insights based on a wide variety of business experiences.

Best-in-class company experience

My skills have been honed at best-in-class companies including Coca-Cola, Core-Mark International and high-growth companies such as Zola Beverage and Alter Eco Foods.

deep affiliations and network

My toolbox of solutions comes from my vast network and professional alliances: board member of Financial Executives International, member of CalCPA, AICPA and Financial Executives Networking Group.
Let's talk
connect with Me
(650) 465-1185
robinynes.consulting@gmail.com